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Black Enterprise invited owners of large technology firms, single-person shops, and part-time businesses— or somewhere in between—to share their stories with readers. We asked one simple question: How have you used technology to make over your business? We received numerous responses to our tweets, as well as to our Facebook and LinkedIn queries, and selected companies that reflect the variety of resources available and the ways in which even a small investment can make a huge difference in revenues, outlook, and mindset.

CompanyNancy Alert & Associates L.L.C.
Principal: Nancy Alert working under RE/MAX Allegiance
Location: Northern Virginia and Washington, D.C. (also licensed in Maryland)
Type of Business: Real Estate
2009 Revenues: $200,000-$250,000
In real estate, 2009 was just an ugly year. I decided I needed to get back to revenues of the year past, when I was making real money. I wanted to do what I could to make myself stand out and measure those efforts to see if they worked. So I implemented a number of new (to me) technologies to improve productivity and save time.

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February is our anniversary month. This year the Femme Network turns 4!

Each Feb we feature a woman who stands out from the rest. Someone who sets the standard for the rest of the year, someone extraordinary.

This Feb we are honored to feature Mary Carlomagno – owner of Order.


Mary is the owner of Order which specializes in clutter control, urban apartment solutions, office spaces and shopping addictions.  Mary’s philosophy is simple, do not let clutter control your life.  Her easy going approach, sense of style and strong communication skills create an atmosphere where organizing is fun.

Mary has extensive television experience including appearances on The Oprah Winfrey Show, the Today Show, Fox and Friends, Dayside, The God Squad, CBS News and Good Housekeeping TV.  She has been interviewed on National Public Radio, the Joan Hamburg Show, Martha Stewart Living and by Leeza Gibbons.

Her approach has been featured in Real Simple, Woman’s Day, Quick and Simple, For Me, Newsday and the Daily News.  Mary writes frequently on the subject of getting organized for magazines and newspapers including the Washington Post, the Philadelphia Inquirer, Pink Woman’s World, Body and Soul and Figure.  She is also an expert columnist on care.com and a regular contributor to Design NJ.

Her first book Give it Up! My Year of Learning to Live Better with Less is published by HarperCollins.  Her second book, Secrets of Simplicity is published by Chronicle Books.

She lectures to corporations like American Express and Ameriprise, to advanced learning organizations like Media Bistro and professional organizations like the Association of Administrative assistants and Business Networking International.

Femme of the Month – Standard Interview Questions

Femme Information

Full Name:        Mary Carlomagno

Title:     Author, speaker, owner of order

Company:         order (www.orderperiod.com)

Age:                 42

Home town:      North Plainfield, NJ

Place of current residence:          Hoboken, NJ

Favorite Food:                           Eggplant Parmigiana

Favorite TV show:                      30 Rock

Most Inspirational Quote:            Be the change you wish in the world- Gandhi

Interview

What was the most inspirational moment for you in 2009?

Appearing on the Oprah Winfrey Program was an unexpected highlight

What is your personal goal/mission in life?

No, I was nursing a three month old and a little fogged out!

How do you live out that mission in your business and personal life?

I balanced being a working mom really quickly

How did you get your start in business?

I was always organizing my closet and other’s people as well.  And as a 17 year publishing veteran, a journalism minor in college, writing would always be a part of my life too.

What peaked your interest about your current career?

I always wanted to own my own business, be my own boss and I was good at organizing…

Tell us about a turning point in your life or career that has gotten you to where you are today?

When my shoes fell on my head in my closet—this was my wakeup call.

What are your career goals for the future? How do you see your work/business progressing?

Television

What are some of the challenges as a female in your line of business?  And how do you overcome it?

I work with mostly women, so it is good to be in a women dominated field!

What is your favorite part about working in your line of business?

Making my own hours so I can spend time with my family

What is your least favorite part about working in your line of business?

If I don’t work and pitch and push, I don’t get paid- no surfing the net for me!

How do you balance your career with your personal life (and motherhood if applicable)?

I had to learn to ask for help and accept it when offered

What do you do for fun?

Travel, drink wine, cook, read, do yoga and spend time with my boys

Who is the person who most influenced your life and why?

My mother, the consummate homemaker is still inspiring and challenging me to be the best daily.

Who would you recommend to be a Femme of the Month?

Vivian Farmery, she is the owner of a non profit called just tell and I learned about her organization from a friend – I am inspired by selfless people doing work to better humanity.

She helps teens that are sexually abused and gives them a voice.

I also really admire a life coach friend Nancy Colasurdo, she writes for FOX business and helps people connect with their creativity, She is wonderful!


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28

Jan

2010

What can I do?

By admin. Posted in News | No Comments »

Many of the women I know feel overwhelmed by the damage and destruction of the recent earthquake in Haiti. We’ve all seen the horrific images spattered across news channels. But what can we do to help? Here are some ways you can get involved and help NOW:

1) Help the Kids (Orphans)

Huffington Post - Orphans International Movement Around the World
When Jim Luce founded Orphans International Worldwide (OIWW) in 1999, he had no idea it would grow into an international movement. Like Alcoholics Anonymous, the idea caught fire. Today, there are over 100 “Orphans International” organizations in Asia, Africa, and the Americas. Not to mention Europe. LINK

Help OI Worldwide Help*
* All contributions thru CHI are tax-deductible

2) Do a Good Deed and Get Hotel Credit:

A powerful earthquake struck Haiti on January 12, 2010, destroying thousands of buildings and homes. Over a million people have been affected by this devastating catastrophe. Join Kimpton in supporting the victims of the Haitian earthquake by making a tax-deductible donation today.

Friends:
Many of our friends have called wanting to know how to assist Kimpton’s efforts in supporting the Haitian Earthquake Relief effort. Please click HERE to make your tax-deductable contribution.

Kimpton InTouch Loyalty Members:
For those members who donate $50 or more, a bonus credit will be applied to your InTouch account. This bonus credit will be eligible towards your next free night in 2010, (members earn a complimentary night reward after every seven eligible visits or 20 eligible nights). Please forward your email confirmation to:haitirelief@kimptonhotels.com

3) Have a Drink & Help Haiti:

In light of Haiti’s recent earthquake, B.R. Guest is donating $6 from the sale of every Haitian Hope cocktail during Winter Restaurant Week from Monday, January 25th  through Sunday, February 7th to Chefs for Humanity, who are raising $1 million in 1 month for food relief in Haiti.

B.R. Guest will match up to $10,000 of the donation proceeds.

The Haitian Hope ($12), created by B.R. Guest mixologist Eben Klemm, is available at all BR Guest locations.

Whatever you do – get involved and share your ideas (here) for helping out!

~ Lindz


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3

Jan

2010

A Decade of Super-Star Femmes

By admin. Posted in News | No Comments »

I’ve been asked to define a super-star “Femme” on several occasions.  These are women who’ve worked hard to positively impact the lives of dozens, hundreds or thousands of people across the world. They are strong, passionate and charismatic. Other words that are used often to describe them include: success, performance, elite, inspirational, dynamic, etc.

Over the last decade, the dynamics of women in business have changed. On April 23rd, 2001 – BusinessWeek released an article titled For Female CEOs, It’s Stingy at the Top. In this article we learn that female executives and CEOs are under-paid when compared to their male counterparts. “What gives?”, the article asks.  ”Usually, rank goes hand in hand with rewards”.  Not so in 2001:  ”For the 20 highest-paid male executives, total compensation averaged $138.5 million, while the 20 best-paid females barely eked out $11.2 million apiece. With the best-paid women holding lower-level positions at smaller or stodgier companies, it’s no wonder that pay lags”.

Alright.  So, how has that changed?…

Just 2 years later (2003) female execs were hailed as “better executives” by USA Today’s article 2003: Year of the woman among the ‘Fortune’ 500? - why? It seems that of the large companies examined for this article, female CEO’s drove 52% gains for their businesses on average, in 2003. While the average of all companies measured was only 27% for the same time period. “The glass ceiling has been so difficult to crack that women who reach the top are, on average, better executives than their male counterparts”. Could it be true?  ”Not to diminish males, but there may be something to that,” says Eileen Scott, CEO of Pathmark Stores (PTMK), a Fortune 500 chain of 143 supermarkets in the Northeast.

Women continue to make strides, although they remain behind. The number earning more than $80,000 a year, adjusted for inflation, increased 166% to 1.7 million from 1991 to 2001, a rate of growth nearly three times that of men, according to the Employment Policy Foundation. And, among the five highest-paid corporate officers at each Fortune 500 company, 5.2% were women in 2002, up from 1.2% in 1995, according to Catalyst, an organization that attempts to advance women in business.

Good. So we are on our way. Well, what about more recent years?

Fast forward through an economic bubble, and massive decline (in 2007 & 2008) – to January 2, 2008 – just 2 years ago.  ABC News/Money released a story: Female CEOs make more gains in 2007a study that proved that “for the second year in a row, the stock performance of women-led companies mirrored that of companies run by men. Some advocates of women in leadership such as Judy Rosener of the University of California-Irvine Graduate School of Management predict women will eventually outperform men”. Really? Yes. But when?

Also, in 2007, your very own Femme was featured on CBS’ Nightly News, Young Women As Breadwinners - an interesting piece on how young women (in their 20’s) earn more than their male contemporaries because they are putting off marriage and having children, to focus on their careers.

Over the last decade, women like you, have made tremendous strides in Corporate America.  But we still have a long way to go. In January 2009, MSNBC made public an article written by Forbes.com: America’s Highest-paid Female CEO’s, These women rake in the dough, but still make less than male counterpart. “In January, President Obama signed the historic Lilly Ledbetter Fair Pay Act, which aims to guarantee equal compensation for men and women. Yet even in the corner office, it seems, women still don’t enjoy the same rewards for their managerial performance as men. This year, America’s top-paid female CEOs earned, on average, $3.9 million. Compare this to the men, who raked in an average of $11.9 million”.

I agree that compensation will continue to even-out as more women move up into executive positions. How long it will take, is yet unknown. Let’s not get impatient! Let’s celebrate new opportunities and encourage the Femmes in our lives to be all they can be… whatever that means for them.

Here are some Femmes to watch in 2010 (courtesy of executivebiz.com):

teresa carlsonTeresa Carlson, vice president of Microsoft’s US federal government business: “I think women were always here. We didn’t have to arrive. The reality now is we’re taking the driver’s seat much more and taking on bigger and bigger challenges.”

cheryl janeyCheryl Janey, vice president of operations, Northrop Grumman’s information systems sector’s civil systems division: “Being a female leader in government contracting is exciting. We’ve seen more and more females coming in on both the contractor’s and government’s side who have so much to contribute.”

judymarksJudy Marks, vice president of strategy and business development for Lockheed Martin’s Electronic Systems business: “The whole federal contracting world offers everyone opportunities for leadership and contributions. There are so many talented people coming off today’s campuses. I’m encouraged and I’m excited.”

mendler3Stacy Mendler, COO, Alion: “I really think the industry has changed and companies want women to perform and take on higher level positions. Companies want women to succeed and help drive growth.”

zimmermanSuzan Zimmerman, senior vice president of corporate development, QinetiQ North America: “The only glass ceiling is the one you put over your head. If you work hard, and people know you’re interested in what you’re doing, there is no glass ceiling.”

And finally, here are some inspirational quotes from Super-star Femmes over the last decade:

Without an open-minded mind, you can never be a great success.
~ Martha Stewart

Anything’s possible if you’ve got enough nerve.
~ J. K. Rowling

God didn’t have time to make a nobody, only a somebody.I believe that each of us has God-given talents within us waiting to be brought to fruition.
~ Mary Kay Ash

Whatever you fear most has no power… it is your fear that has the power.
~ Oprah Winfrey

Happy New Year Femmes!


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30

Dec

2009

Femme of the Month Recap

By admin. Posted in Femme of the Month | No Comments »

2006

Lindsay Mure-O’Neill

“My advice for the general female business woman is to take the emotion out of daily work responsibilities. So often I find myself getting worked up and upset over something at work that is really not worth the energy or emotion. Business is business – keep that in mind.”

Devon O’Donnell

“I love the energy that NYC has. I feel like you have your job and then everything afterwards. Meaning, I don’t mentally “start” my day until I leave the office, although I love my job.”

Sabiha Azam-Tudesco

“I can’t really say there is only one person that has mostly influenced my life. I would have to say my entire family. Since I am the only girl in a family of 5 boys, I have always felt very protected and well guided.”

Tina MacNicholl

“I think the one last thing I would like to add is that being a woman in any industry is never a disadvantage, it’s a strength. You don’t need to prove anything to anyone except yourself. Success is a fairly simple formula which is not based on how much you make…it’s more about being happy with what you are doing, and creating a life that you enjoy. Now I sound like Yoda….”

Loren Whelan

“Though, I think females have a great advantage in advertising. We get great jobs that fit our personalities. Sure there is a “boys club” feel, though I feel these males welcome females in our industry and interact very well with one another.”

Carrie Stec

“Price competition is certainly healthy, but competing on that point in a vacuum is a disservice to our entire industry. The interactive market is still very volatile from both a price and product standpoint, so we should all think about making strategic decisions and forming solid partnerships, not pricing each other out of deals.”

Joy Miskovich

“Work hard and play hard. Owning your own business can be all consuming. I most importantly learned I have to separate work and play. Probably still the hardest feat for me to accomplish since I do love what I do.”

Kathryne Jane Monier

“Creativity, confidence, perseverance, communication, and the ability to not take things personally. Our industry continues to grow with excellent women professionals, and I believe it’s important to feel equal and able to lead a key business account or manage a team as effectively as anyone else.”

Amanda Karr

My biggest sales tip I’ve ever learned is the game of 15 questions. I’ve taken a lot of sales training classes and this was the best sales tip I ever learned… find out what they want first, and then highlight five key points, based on the obstacles or dislikes they expressed within those fifteen questions, and give them the benefits and how you can help.”

Carole Caliendo

Some tips I have for hiring is use as much of your network as possible, people who come recommended are usually great additions to your team in my experience. Post jobs in as many free areas as possible, like craigslist but also with job boards like Monster and Careerbuilder. Don’t wait for the resumes to come to you, search online yourself!”

Kristy Amy

“We have the same challenges today with data integrity and deployment of web based applications as we did over 10 years ago. Training and embracing process change are the fundamental differentiators between success and failure.”

2007

Jennifer Greene

“I think I get my motivation from personal experiences and almost everyone in my life. I’ve always been passionate about what I do and strive to achieve excellence. There is a saying that if you’re going to do something that you should do it well… I agree with that saying. If you’re not going to do something well, it’s time to move on to the next thing.”

Rebecca Weeks

“I truly believe that women have the largest buying power online. Until now, media and marketers have underestimated the household decisions women choose to make online. Women primarily use search and email, but they are quickly increasing their percentage of user-generated content. They’re shopping and blogging online every day, and telling all of their friends about new sites they discover.”

Alicia Molnar

“Find your passion and make it your dream. Don’t let anyone tell you it’s not possible.”

Jennifer Gressman

“When I graduated from college I never thought that I would find myself back in a classroom; but at this point in my life I am going back to school because I want to and I’m excited about it. I am getting my Master’s in Marketing (with a specialization in e-commerce); which are two areas that I have always been interested in; however, my desire to expand my knowledge of these subjects have been heightened due primarily to working in interactive media.”

Kimberly Stoy

Start getting the recognition you deserve. All too often women tend to give away or share credit and downplay their accomplishments in business because they think they need to do so to look like “team players”. This type of thinking can cost you promotions, raises, and industry recognition that can lead to bigger, better, and higher paying positions within your company and elsewhere. Ambition is a good thing; have the determination to go after your dreams and do so with integrity.”

Natalie Romero

“Be yourself. I’ve seen people try to craft a ‘persona’ in this industry to garner respect, attention, or what have you. And really there is always something a bit awkward about it. And, hey, if I can say that its beneficial to let your true colors shine through with all my quarks and idiosyncrasies you know you can believe it ;)

Amber Paul

“I recently started my own chapter for the American Cancer Society and my goal is to raise 100K.  I am also a member of Habitat for Humanity, The National Charity League and Red Cross.  I try to work at a soup kitchen at least one day a month as well as spend time with children’s cancer patients at Cedars Senai.  Eventually, I would like to become a member of the United Nations or a Good Will Ambassador.”

Jennine T. Rexon

“I was working long hours as a management consultant while raising my family. My brother presented an opportunity to learn this internet marketing based on his experience. Starting my own business has offered me the best of both worlds to grow my family and my ability to support them.”

2008

Jen Groover

“I always had a sense I was destined to do something really different, to make a difference, so I stayed motivated on that quest. Money never has been my motivation (don’t get me wrong, it is a great reward) but my motivation has always been the power of making an impact on people, and I felt I always was doing that, so most of the time I felt fulfilled. I always knew the financial rewards would come if I was living with the right intentions and working from a place of passion.”

Lorre White

“My dogs ~ they taught me what it means to love unconditionally. People claim to…. but very rarely they actually do. “If only he/she were a little more….or a little les….they want you to change. Loving unconditionally means one is perfect just as one is because if anything were different, it would not be the same person. The humble simple things are where the most powerful lessons are often hidden.”

Rory Owens Murray

“I had a professor in business school that used to preach to us how important it was to follow your heart and passion for something (as opposed to just taking a job because of its salary). The “reward” (be it financial, spiritual, experiential) will come in time as long as you are doing what you love.”

Stephany Alexander

“I’d recommend networking as much as possible on the internet.  Write articles, create videos and post in forums that you are interested in.”

Adriana Llames

“My career blossomed out of my interest in the world of online advertising after my experience with marketing HR In-A-Box™ and I continue to blog as I know I’ll always have a bit of a writer in me as well.”

Nancy Alert

“Balancing career and personal life is the ultimate test of true time management and skills in prioritization. After being in the real estate industry for 13 years I finally found balance in my personal and business life. I now take days off and vacations. I also turn my cell phone off when I am out with friends and family and every night at 8pm.”

Alycea Ungaro

“MY GOAL IS TO CONTINUE TO CREATE PRODUCTS GEARED TOWARDS WELLNESS. WHETHER I CONTINUE TO DO THAT IN MY CAPACITY AS A STUDIO OWNER IS SOMETHING THAT MAY CHANGE, BUT I AM ABSOLUTELY COMMITTED TO DEVELOPING PRODUCTS FOR THE MASS MARKET.”

Peg Samuel

“When I face a challenge I focus on the task at hand, what is our goal and how do we get there. Staying calm and focusing on the goal with a clear plan is how I manage challenges.”

2009

Daina Middleton

Men and women have different communication styles that may seem subtle, but can make a difference in executive effectiveness. These are important skills to learn, but also believe it’s critical to do this without giving up the empathy, nurturing, and holistic awareness skills that come naturally as a woman. The biggest challenge is effectively blending them in order to be effective in communication, but to not sacrifice that feminine power.”

Rachel Doyle

“People can trivialize what you do when they don’t really take the time to listen to your mission. For us, they hear “makeup and elderly” and think it can be sort of frivolous. But it is my job and the job of my volunteers to really invite those people in and share with them how transformative GG is and not have them get caught up in preconceived notions … Just letting you know it is a lot of work.”

Marisol Rodriguez

“Separating yourself from work can be challenging in this industry with everyone working long hours and weekends when needed. I’m trying to find more of a balance between my work and personal life by being more aware of the fact that everything cannot be done in one day and by making myself a priority as well. Being happier and healthier will allow me to be stronger all around

Maryanne Pratt Quinn

“Most Inspirational Quote:   ”Let the butterflies come to you” is my feel good quote but my practical business side quote is “They’ll never notice the last 10%”. It is severe but reminds me, as the creative, to keep one foot in the practical world.  So many times I must step away from a completed piece to gain perspective. When I allow myself the distance and objectivity what frustrated me during the creative process gives the piece its character in the end. I see it for what it is.”


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